online+videos

=**Online videos…show me more!**=



==The ability to view a video online demonstrates how the internet is reshaping traditional media business. Nowadays you can view international news, entertainment news, music videos, and exclusive interviews with celebrities, political campaigns; you can view movie clips and day time television talk shows that perhaps you would ordinarily not have the opportunity to see once you’ve missed a live broadcast. The possibilities for online videos are endless. Online videos are updated daily to produce loyal and active viewers. A few of the most popular and trusted online video sources are You Tube, Google video, Yahoo video and Metacafe.==

==Uploading and downloading online videos is a medium where society can connect. Marshall McLuhan's theory on our society adapting into a Global Village is evident through mediums such as Google Video and You Tube. Through downloading and uploading online material, we are able to connect with society. Online videos can sometimes enable an individual to share a piece of themselves with other people.== ==Online videos collapse time and space barriers in human communication. Through the use of online videos, viewers are only a click away from interacting with other people on a global scale, in result, we are increasingly becoming part of a global village by the electronic mass media.==

==It has been reported that Google has more than 450,000 servers and is expected to spend more than $1.5 billion in capital expenditures in 2006. Yahoo is likely to spend more than $600 million. We think Google and Yahoo have the capacity to store video content and match it up with demographically targeted advertising. Changes in technology are fueled by the consumer. Over 70 million videos are viewed on online video websites daily.==

Time spent watching online videos have increased and continues to increase. The average consumer of online videos views 100 minutes per month compared to 85 minutes six months ago. (Technorati)
==Adults are now spending as much time on the Internet as watching TV (14 hours a week) and young adults (ages 18-24) spend only 8 hours per week watching TV compared to 10 hours online. Online videos are convenient because they can be viewed in private at any time.==

Metacafe is providing over 400,000,000 videos every month, to almost two million registered visitors and 120 million visitors monthly. (Metacafe Wikipedia)
==Metacafe users upload and share their videos to the website's severs, similarily to You Tube. The videos are distributed to a community of volunteer reviewers checked by the company's reviewers (gatekeepers) to filter-out explicit images and mark some items with "adults" tags. Metacafe is often inspected for inappropriate content, a form of surveillance. Metacafe is one of the few online video website that follows an anti-porn policy, however allows R-rated content decided by the Motion Picture rating system. The anti-porn policy is effective because it included something called a” family filter” which is set “on” by default. This feature is capable of detecting key words related to pornography or inappropriate online, information taps. Metacafe is a family friendly online video website, and does contain videos that another website such as You Tube carries. Metacafe does not typically share the same audience asYou Tube.==

=Example of video:= media type="youtube" key="UA9KFAXizs4"