target+market

Target Market
Target market is the marketing strategies that are used to sell advertising to a specific group. This market is determined by different classifications, such as age, sex and social class. The strategy behind this is based on the finding the right group of people to target for a particular product. A product must be advertised differently depending on who it is targeted towards. For example: shampoo will be targeted towards woman as a secret tool that will fix all hair problems. Where as the same product may be targeted to men as the coolest way to stay fresh and clean.