Revenge+of+the+Right+Brain-+Summary

Written by Daniel H. Pink of //Wired// Magazine
 * __Revenge of the Right Brain: Summary__**

**The End of the Information Age:**
 * the authour discusses how traditionally the careers that provided the most prestige and highest saleries were those that catered to the left hemispheres of our brain; "ability to acquire and apply theoretical and analytical knowledge" (ex. doctor, accountant, lawyer, etc.)
 * the left side of the brain handles sequence, literalness and and analysis; the right side of the brain handles context, emotions and synthesis
 * while we all use both sides of the brain simultaneously, throughout the Information Age, the left side of brain has been favoured
 * the Information Age (logical, sequencial abilities) is ending and in its place, The Conceptual Age (inventive, empathetic abilities) is beginning
 * As a result of this shift to The Conceptual Age, the right brain abilities are gaining significance

1. **Asia-** Many US jobs are being outsourced overseas to Asia; "Now that foreigners can do left-brain work cheaper, we in the US must do right-brain work better"
 * Three Causes of the Shift to The Conceptual Age:**

2. **Automation-** machines and computers can execute some left-brain tasks quicker, cheaper and more efficiently than humans can; "Now that computers can emulate left-hemisphere skills, we'll have to rely ever more on our right hemispheres"

3. **Abundance**- as a result of the Information Age, we now live in a society of abundance and excess; "The Information Age has unleashed a prosperity that in turn places a premiumon less rational sensibilities- beauty, spirituality, emotion."


 * Reference**

Pink, D. (2005) Revenge of the Right Brain. Wired Magazine, February (http://www.wired.com/wired/archive/13.02/brain.html)