Subliminal+Advertising

toc The term "[|subliminal advertising]" was coined by James Vicary. Subliminal advertising is when a message is embedded into the advertising. It is designed to pass below the normal limits of perception and enter into the human brain subconsciously. There is no strong evidence that all subliminal advertisements are effective. If they were, consumers would go broke purchasing from all the companies that use this type of advertising. The public are strongly against subliminal advertising because they create unfair business practices. Cigarette companies have been using subliminal messages for awhile. Above, in this page's banner, in ads for the movie //The Matrix//, the Matrix "coding" says "[GO] SEE THE MOVIE".

Other examples include: small printed text of the brand name is in the ice cubes (this is a semi subliminal message because it was given to the reader directly); and the word ‘sex’ is written in read lettering upside down (this is a subliminal advertisement because the reader is not supposed to be able to read it directly),

=Product Placement=

It is very common for companies to pay to have their products in places they wouldn't usually be. Product placement is both subliminal, the advertising is covert, and conscious, the logo or the name of the company is always apparent. The sports industry is notorious with this with corporate ads crowding the boards and playing field of any given arena.

In the movie //Josie and the Pussycats// (2001), [|Samick] guitar company made a deal with Universal have their products featured both in the movie, and on the movie's promotional materials in exchange to have //Josie// promoted by Samick in the 40,000 guitar shops it did business with (Pozner, 2004). Samick even had contests on the movie's official site (which no longer exists) for Samick products.

=**Subliminal Advertising in Architecture**=

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The McProperty?



(Source http://www.tumblage.com/archive/Archive.php?Year=2004&Month=4)

=**Subliminal Advertising in Video Games**=

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Super Mario Brothers 3 and Cinnamon Toast Crunch

(Source [|**www.retrojunk.com/ details_articles/370/**])

=**Subliminal Advertising Experiment**=

= = //Lipton Ice Tea// vs //Nipeic Tol//

"Maybe all the fear about the nefarious effects of [|subliminal advertising] decades ago wasn’t paranoia after all. Researchers at the University of Nijmegen in the Netherlands believe there may be something to it. They asked 61 volunteers to perform a nonsense task of counting a string of letter B’s on a screen as a 23-millisecond message flashed. One group was shown the words Lipton Ice; the other was shown the meaningless words Nipeic Tol. After the test, among those who said they were thirsty, [|the majority of the people in the Lipton Ice group chose that drink] over the popular local bottled water, Spa Rood. The majority of those who saw the jumbled letters chose bottled water. Eeen-teresting. Just when you thought it was safe to watch TV again," (Lovel).

For more information http://www.snopes.com/business/hidden/popcorn.asp

= = =Further Reads= Upon researching for other information on advertising, the PBS website hosts a show called "Ad Wars". After expanding on links, one interesting site worth mentioning was written in regards to the "postmodern techniques of persuasion." The author; Douglas Rushkoff, examines the ways in which advertisements manipulate us. Attached is a link that brings you straight to the article. Is it worth reading? Most definitely. It makes you think about what you see everyday-and what you don't. http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/rushkoff.html

**__Subliminal Advertising Example__**
media type="youtube" key="uCeV_eTVVgE"

=References=

Pozner, Jennifer L. **Product Placement Runs Amok In Movies About Product Placement Run Amok** in //Bitch: Feminist Response to Pop Culture// (Issue 2//3//). 2004. < http://www.wimnonline.org/articles/triumph1.html >. (Back to Product Placement)

http://fishingforcustomers.blogspot.com/2005/01/yesterday-i-noticed-subliminal.html http://www.subliminalworld.co.uk/WHATSSUB.HTM http://www.josiethemovie.com/ http://en.wikipedia.org/wiki/Subliminal_messages Lovel, Jim. http://adweek.blogs.com/adfreak/2006/04/subliminal_adve.html

Source Images:

http://www.subliminalworld.org/camart6.jpg http://www.subliminalworld.co.uk/FULL.HTM http://images.amazon.com/images/P/B00005OW18.01.LZZZZZZZ.jpg

Video(subliminal advertising example): YouTube. http://youtube.com/watch?v=uCeV_eTVVgE&mode=related&search=