BSkyB+vs.+Google

Image care of: [|www.google.com] image care of: www.sky.com
 * [[image:2006-08-14-google-logo.jpg]][[image:bskyb-logo-01.jpg]]

According to a Reuters report, British Sky Broadcasting said on Wednesday that it would tie up with Google to deploy the leading Internet search company's suite of search, advertising and video functions on its broadband service. (Reuters 2006)** James Murdoch had told many reporters that BSkyB would be launching an "online user-generated video sharing site" along with their own email service and even a search portal service. He has stated that the BSkyB plans to have their services up and running by spring of 2007. Revenues generated by click-throughs on sponsored links would be divided between the two but other agreements were not disclosed. BSkyB's video sharing service will be seen as a rival to YouTube. [|BSkyB] added that it is also looking at launching a product which would enable users to make calls over the Internet--similar to service offered by eBay's Skype. Murdoch said, "People say you've got your Internet stuff and your TV stuff. The truth is that in a connected marketplace, all media is connected." "All media owners--Internet, television or whatever it is--have a huge amount to play for in delivering the most efficient marketing and advertising solution that there can be," he added. The boundaries between telecommunications companies and media firms are becoming increasingly blurred as companies look to satisfy the growing public appetite for something that combines TV-like content with the on-demand convenience and control offered by the Internet. Murdoch and Schmidt said that once up and running, the new advertising revenue from the linkup would marginally boost earnings of both firms. Hmm..what do you think?

source: http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2006-12-06T135157Z_01_WLA6151_RTRIDST_0_SKY-GOOGLE-BROADBAND-URGENT-REPEAT.XML&rpc=66&type=qcna