Counter+Bricolage

Counter-bricolage:
The practice used by advertisers and marketers of manufacturing and selling as commodities aspects of bricolage style. For instance, counter bricolage occurs when certain youth styles are created to change the meaning of commodities ( such as the practice of wearing oversized pants), and those styles are then appropriated by manufacturers and packaged and sold to consumer.

**sources:**
Sturken, M. and Cartwright, L. (2001). //Practice of looking: an introduction to the visual Culture//. New York & London: Oxford University Press