Portrayal+of+Women



//Images: http://www.ltcconline.net/lukas/gender/pages/menincontrol.htm

What do these advertisements mean to the viewers?//


 * Women Portrayed As Sexual Objects**

It is important to consider the myriad ways in which women are negatively depicted in media culture, especially in advertisements. When we apply the images with semiotic understanding, the composition of these ads explores the power relations between men and women. Specifically, the images in advertising often commodifty women, where women are portrayed as sexual objects. Advertisments use female objectification not only to capture attention of the public, but also as the promary source for commercial selling. This invitably leads to women becoming sexual objects of desire which is linked to what is bought and sold.(Media Awareness Network 2006) When difference between gender is expressed in advertisements, there exist stereotyping of men depicted as naturally dominant over the subordiante women. This continues to objectify women deconstructing them into enticing sex objects. //But are these advertisement merely a display of human behaviour that doesn't apply in real life? Are these advertisement not a form of female violation, but a reflection of social standard?//


 * Effects of Women Portrayal In the Media**


 * Bibliography**

"Sex and Relationships in the Media." __Media Awareness Network__. 2006. 7 Dec. 2006 .