Lecture10Review

=Class 10: Web 2.0= This is just a copy of of the Professor Jones powerpoint text to use as a reference/guideline, add any notes or links you may have that elaborates on his points for each heading.

toc

Internet Survey Results
• You people are addicted (5.7 hours/day!) and concerned about it • Privacy, trust in information, dependence/time consumption most problematic • Communication with friends and information gathering most valuable

Services Used
• MSN Messenger • Google • Hotmail • Youtube • Facebook • Wikipedia • Bittorrent

Web 2.0
• What does this even mean? • What in the previous list would qualify?

Web 1.0
• Web pages as simple publication - “brochureware” • Static content, little to no community building or input

1.0 -> 2.0
• Introduction of community and data management systems • Leveraging power of social networks • Data-driven content - dynamic page creation • Data manipulation and creation by users • Democratic, open-source generally

Web-based Forums
• A resuscitation of BBS and Usenet • Communities of interest built around particular topics, areas of interest • Examples?

Example: Craigslist
• (mostly) free space want ads • “don’t be evil” approach, similar to Google - community of trust, simple functional interface, paid ads in major markets (mostly for quality control, and at user’s request)

Wikis
• Collaborative writing and editing of material • Wikipedia as gold standard, but also effective for more localized communities of practice • Other examples?

Blogs
• Personal webpage driven by content management system for ease of use/updating • Cheap platform for personal expression • Communities of interest build through link exchanges, trackbacks • Examples?

[|Folksonomies]
• Collaborative tagging and categorization of materials • Tags and categories develop organically through community input • Services like Technorati enable sharing, searching on tags

Collaborative Favourites/Bookmarks
• Shared items/pages of interest • Services such as Digg, Del.icio.us, Reddit, Fark, many others become ways of tracking commonly bookmarked items • Increasing popularity - but too many options?

Photo sharing
• Sharing of photo albums, often with annotations, notes • Control of publication - publication to friends only or wide publication • Flickr, Picassa, (too?) many others • Local example: BubbleShare

File Sharing
• Peer-to-peer networks to trade files (all legal ones, I’m sure…) • Community effect - learning about files shared by others • Audiogalaxy eulogy

Podcasting
• Downloadable audio broadcasts, related (but not necessarily tied) to popularlity of iPod • Itunes integration - a central repository for podcasting

Video Sharing
• User-driven shared video services like YouTube, Google Video (others?) • (Increasingly) amateur content -some with surprisingly sizeable audiences • Exposure driven by user rankings • Easily leveraged by blogs/wikis as embedded media, easily shared

(Some) Games
• Which games? • Multiplayer games - building of community around game play • Examples?

Social Networking
• Building communities of friends by school, community, interests, etc. • Builds FOAF networks • Shared profiles with some privacy restrictions (e.g., keeping phone, IM to friend networks • Examples?

Examples: Orkut and Facebook
• Orkut (Google experiment) - FOAF spam and a strange Brazilian takeover - now kind of useless…alas. • Facebook - Ivy league roots, now broader audience • Facebook news feed - all actions of friends relayed - privacy concerns?

Uses of 2.0: Google’s Tools
• Search itself - not so much (although the ads, more so) • Customizable home page - user defined portal • Google Earth/Maps - esp. with open APIs • Google Docs/Sheets

Uses of 2.0: WOM
• Word of mouth marketing - leveraging social networks to get information out • Targets innovators, early adopters - opinion leaders in communities • The Marqui controversy

Uses of 2.0: ChangeThis
• Distributor of thought-provoking “manifestos”, mostly around business/technology issues • Potential authors propose topics, community comments and votes for particular manifestos to be made • Author provides material, ChangeThis provides design work to make compelling visual presentation

Uses of 2.0: Netroots
• Trippi article - use of 2.0 services to build activist network for 2004 Howard Dean campaign • Didn’t work out as planned - why? • 2006 netroots campaigns - more effective - why? • Example: interesting use of googlebombing