Ownership+Patterns

=Ownership Patterns=

Ownership patterns are simply a way of "reflecting the number of competing media and how the divide the market" (Media Now, 32) and can be broken down into three categories: **monopoly**, **oligopoly** and **duoploy**.


 * Monopoly**: "When one company dominates a market." (Media Now, 32) Ex. Microsoft can be viewed as a monopoly as it dominates the computer market.


 * Oligopoly**: "When a few firms dominate thae market." (Media Now, 32) Ex. Film producers also known as the "The Top Six" which dominate the film producing market they are: Columbia, Fox, MGM, Paramount, Universal and Warner Brothers.


 * Duopoly**: "When two companies dominate a market." (Media Now, 32) Ex. Pepsi and Coca-Cola.

References:
Straubhaar, Joseph, and Robert Larose. __Media Now Understanding Media, Culture and Technology__. USA: Thomson Wadsworth, 2004.