Subculture

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= = =**Subculture:**= Subculture is distinct social groups within wider cultural formations that define themselves in opposition to mainstream culture. The term “subculture” has been used extensively in cultural studies to distinguish those social groups, usually youth groups, who use style to signify resistance to dominant culture. Subcultures, which might include punk rockers, followers of rave, or subgroup of hip-hop, use style in fashion, music and lifestyle as signifying practices to convey resistance to norms. ( low pants is an example of subculture acts)

(punk is one type of subculture)

=Bricolage:= The practice of working with whatever materials are at hand, “making do” with what one has. As a cultural practice, bricolage refers to the activity of taking consumer product and commodities and making them one’s own by giving them a new meaning. This has the potential to create resistance meanings out of the commodities. For example the punk practice of wearing safety pins as body ornamentation is one of the most well-known examples of bricolage.

(safety pins as a body ornamentation)

Nikki Lee
Lee documents herself with different subgroups by shooting images with them. She copies the group's style in terms of clothing, hair, make up and even skin color. She went from being hispanic, lesbian, skater, punk, stripper, hip-hop and many more. Her look is almost flawless, she looks and acts the part really well. how does she do it? she tells each subgroup what she wants to do and accomplish and she observes them for a bit and then asks them to take a picture with her with a normal camera that time stamps each shot, resulting in a more candid fashion shot.

1. Hip Hop Community 2. Skater Community
 * works**



Counter-bricolage
The practice used by advertisers and marketers of manufacturing and selling as commodities aspects of bricolage style. For instance, counter bricolage occurs when certain youth styles are created to change the meaning of commodities ( such as the practice of wearing oversized pants), and those styles are then appropriated by manufacturers and packaged and sold to consumer.

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