Reflections+on+Media


 * Reflections on Media**


 * M**edia out there today can stimulate strong reactions from it's viewers. We may find something interesting, inspiring, offensive, obsurd, funny, smart, effective and so on. If something has crossed your path that you just need to talk about, get angry at or add something you think would be neat to share, post it here!

The most common medium of advertising we are exposed to are advertisements usually found on television and then placed in your hands in the form of still images in magazines, books or flyers. These artifactual mediums are paid advertisments that the company invests in. A lot of people give slack to those who come up with ads much like the one shown above. We must keep in mind that the people who are working behind the scenes in groups to come up with ad campaigns such as Absolut’s are being paid to do so, heck, i'd do it with a smile. Thus, whatever message they send out to us may not necessary be one beneficial to us. Why? Because they mediate the message and manipulate it to increase their consumption of goods. The message they’re sending may be short and simple, or they may have multiple underlying messages. Take the above ad for example. This ad has re-appeared due to the recent release of successful movie "Lucky Number Sleven". Not only does it have a play on the words 'seven' vs 'sleven' it also alludes to the seven deadly sins. These include; envy, greed, sloth, lust, guttony, wrath and pride. I thought this ad was actually very effective in it's message. Not that it made me want to buy the product, it allowed me to identify with it's message, that alcohol induces the seven sins. I thought it kind of odd for Absolut to take this approach because in a sense i feel like it reminds me of the things alcohol is capable of. On the other hand, there are seven heavenly virtues. And by placing the halo above the neck of the bottle, it seems to lean toward that path. Really, this add is very clever in the sense it allows it viewer to choose whatever side they identify with, being devilish one night, or virtuous the next.
 * image provided by __http://www.promocard.it/community/news/show.php?id=1975__


 * Absolutely advertising is an art, for as long as there has been humans, there has always been advertsiment. As the cave man used rocks to write on cave walls to tell a story, so do we with mages now- a -days. It is not uncomon for advertisers to use the "forbidden" themes to attract attention because that is their job, to make you want one product over the other. We see advertisment everywhere from the moment we open our eyes, we see advertisment on cerial boxes, on buses, side walks, on tv, the radio, and even on other people, just to name a few. Because there are so many ads outthere, agencies are forced to step outside of the box, if you will. Humans are more likely to remember what they are not supposed to then what they are, think about it, what is the first thing that you learn when you pick up a new lanuage? swear words. Because the fact is we are attracted to a life of danger, a life that is imaginary to most because we try to control ou urges and want to seem "normal" and or "good" so that we can fit in. Everyday life of a North American very much a rutine, so the more imaginary the ad, the better their product. If you analize the bottle, what is alcohal if not a release from the real world? the background is dark and the contrasting white light makes the bottle stand out. Thus the ad is reading into our minds of wanting fame (the stange and light), the two black and white colour is also making the ad simple for people to remember. and the writing is located under it, so that you look at the bottle first then look at the litrature. Anyone else has anything to add?**


 * I agree with the fact that the absolute ad is very effective. Its twisted elements of sin and angel-ness work well together. The halo is what anchors the meaning, because without the juxtaposition of the text “absolute seven” and the image of the halo, the meaning would not be as clearly conveyed. The simple addition of a halo begins to connote ideas of religion and moral codes, and with those ideals, the seven deadly sins are easily associated. Having the halo over the vodka bottle tells the viewer that the product is “that good, its heavenly, its godly, its good.”  And the “seven” stands for the preconceived notions that people already have alcohol, that it is sinful and brings out the bad side of people. By bringing the opposite poles of good and bad together in this ad, a tension is created. This tension is what attracts people to engage in the ad, which further helps to sell the product.